Instagram: How Important Is It To Your Business?

Instagram has become a huge marketing tool for any business, period. But for food-service operators of all kinds, Instagram has brought on a revolution in marketing and audience communication. Every restaurateur, hotel, delivery service, and cafe worth their salt (pardon the pun) should be getting on the Instagram train, and here’s why.

IT’S A MARKETING MONSTER

WholesalePak Instagram

If you’re in an industry that sells beautiful products, such as hospitality, it’s a missed opportunity if you don’t take advantage of a highly visual platform like Instagram. Delicious #foodstagram and #foodporn is always trending on Insta – and unlike its parent company, Facebook – Instagram doesn’t use an algorithm for what appears on your audience’s newsfeed. This means everyone following your page will see your posts as you publish and better yet, the likes are freely shared. Again, unlike on Facebook, Instagram’s audience doesn’t have to worry that their likes will get shared with their friends – meaning people can get in the 10,000+ range for likes and followers.

Depending on how smart you play the game the benefits of Instagram can be massive. Although you can pay for targeted ads based on analytics, you can also create an exciting feed that’s completely free.

IMPROVES CRM

WholesalePak Instagram

CRM (for the uninitiated) stands for ‘customer relationship management’. It basically means how you manage your relationship with your customer, including what strategies, technologies and data you’re picking up from them. With Instagram, you can drastically improve your CRM by using their new tool – Instagram Direct. It’s a direct messaging feature that allows customers can message your brand in private about any questions they may have. The same goes for sponsors and influencers.

As you can see the ability to network is then endless as well. You can collect tons of data and almost run a customer service help desk depending on how much you want to use the feature. On the flip side, you can respond to comments on your posts and enter into a dialogue with your viewers, thereby spreading the love for your brand – definite food for thought.

ENHANCE YOUR BRANDING & REP

WholesalePak Instagram

Are you a laid back wholefoods cafe, a glamorous nightclub or like us, a food packaging company with some always-cool clients to showcase? With Instagram, you can really celebrate and build your brand’s image and personality. Build up an atmospheric personal by filtering your images. Or collage together pictures and overlay text to show you are fast-paced and innovative. Alternatively, show an intimate side to your brand and personalise yourself by snapping the ‘behind the scenes’ aspects of your work in the hospitality industry. The creative branding opportunities are endless.

Have we inspired you? If you want to see what we’re talking about, how about starting by checking out WholesalePak’s Instagram? We’re posting pics regularly that showcase our favourite client’s beautiful food spreads, flaunting our gorgeous packaging and tableware. If you want any tips or advice, or if you’re one of our clients and you want to be featured on our page more – let us know.

Get in touch and we’ll sort you out 😉

What Is Packaging Greenwashing?

At the moment, people are having a bit of a crisis of confidence when it comes to recyclable packaging. It seems each week new recyclable materials are invented that are biodegradable, compostable, reusable – anything you want.

But in reality, is this just “greenwashing“?

THE PLA CONTROVERSY

PLA stands for polylactic acid. It’s a plastic derived from natural materials such as cornstarch, tapioca, and sugarcane. You can check out a more detailed description of PLA on our materials glossary page, which provides you with an in depth description of some of WholesalePak’s most commonly sourced materials.

Currently, PLA is marketed as a recyclable, biodegradable material and, as a result, it’s fast becoming a popular food packaging material. However, recently PLA has come under fire because it’s only recyclable if it’s composted commercially, under high temperatures. Some argue PLA takes such a long time to decompose in traditional landfills, it doesn’t deserve the title of biodegradable.

WHAT WE THINK

WholesalePak still thinks of PLA as a sustainable product because it is made from abundant natural materials, which is far better than petroleum-based plastics. It is also fine to use if you live in a city or state that has a commercial compost to sort PLA products into. However, we understand the other side of the argument.

WHY ARE WE TALKING ABOUT PLA?

Many straws are made out of PLA plastics. You might be wondering, what are WholesalePak’s straws made out of? Introducing our new, biodegradable eco-straws. Made from Oxo Biodegradable plastic and compliant with the Australian ASTM D6954-04 (2013) standards for exposing and testing of degradable plastics, Oxo Biodegradable is the perfect compromise.

HOW DOES OXO BIODEGRADABLE WORK?

Oxo Biodegradable plastics combine traditional (non-degradable) plastics such as PE, PP and PET with a pro-degradant additive called ‘reverte’. This breaks the polymer’s molecular chains, meaning at the end of OB’s life – the product falls apart. The oxidisation process then allows the product to break even further down in a biodegradable sense, either in a landfill environment or even in an open environment within 9 months. The straw will eventually become carbon dioxide, water and biomass. Yay for science!

What’s the lesson here? We think it’s that, unfortunately, there is no lazy man or women’s way when it comes to living an environmentally-friendly lifestyle. We should always support eco-product and industry, but it’s up to us at the end of the day to do our homework and check whether our plastics are recyclable. That being said, do your homework and check out WholesalePak’s new biodegradable straws! They’re environmentally sustainable, and importantly a step in the right direction towards protecting planet Earth.

If you’d like more information or any specific details regarding the certifications of these products, please get in touch with Wholesalepak.

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