Have there been times when you’ve ordered a home-delivered meal, only to have it squashed and grease dripping down the side? A usually frustrating aspect of home delivery!
In a recent partnership, WholesalePak has teamed up with Deliveroo to help supply Sydney with the highest quality takeaway boxes and eco-friendly brown kraft trays. The deal means Deliveroo customers will now receive exclusive offers through WholesalePak and value added service for Deliveroo.
The inspiration for Joel Kahn, CEO, to align WholesalePak with Deliveroo came from observing the lacklustre takeaway containers that were currently being served. “So often I would see restaurants serve plastic containers to their customers …I want to improve the experience of eating at home by encouraging restaurants to purchase better quality boxes that help with the presentation of the food…”
However Joel is quick to state “Quality of packaging is only half the equation. As consumers become increasingly environmentally-aware, restaurants must now align themselves with eco-friendly takeaway boxes. That is exactly what Beta Board provides”.
With the meteoric rise of Instagram, presentation of food has become in some cases more important than the taste. Beta Board preserves the presentation of the meal – “I want customers of my clients to Instagram and tag their home-delivered meals because they look so good. I want to redefine the experience of eating at home or in the office.”
Deliveroo customers will also be given an exclusive discount if they wish to use their logo or brand on the Beta Board packaging. This will allow restaurants greater brand exposure and reach. Joel believes packaging is an under-rated element of marketing “I like to look at bland packaging as wasted potential– creative branding of your packaging will bring your meals to life – who said home-delivered containers had to be boring?!”
Wholesalepak is an online premium food packaging business. It supplies restaurants and cafés with high quality products. You can keep up to date with the latest products here https://www.wholesalepak.com.au/collections/new-products .
For further product information contact: